Business Development & label relations; deal executions & new technology rollout across the WMG business.

• WMG Voice Lab (voice technology R&D for Amazon Alexa, Apple Siri, Google Home)

• Dolby Labs & spatial audio strategy & implementation

• AI partnerships, case study execution (Endel, Lifescore, AV content generation)

• Web3 technology & case study development for NFTs / artist avatars / virtual wearables / gaming participation

• Label relations & comms for key partner deals

• Creative metadata partnerships

• Internal training & corporate comms

• Commercial partner relationships: YouTube Music, Spotify, Apple Music, Amazon Music, TikTok (Musical.ly), Melody VR

• Promo relationships with key partners: VEVO, Meta, Giphy, Twitter, Tumblr, Shazam.

• New technology focus: voice interface, MEAD DDEX metadata, VR, SEO-optimised web dev.

• Campaign focus: optimising D2C & CRM journeys and attribution. Paid media campaign management and optimisation.

Personal highlights:

• Secured Paloma Faith’s first #1 album via her digital marketing campaign.

• Developed world first Amazon Alexa Echo skill from a music artist.

• Live VR collaboration with Jean-Michel Jarre and Wave VR.

• Global digital outdoor and online experience for Bring Me The Horizon.

• Secured more digital campaign awards in Music Ally 2017 Sandbox than any other label.

• Oversaw digital campaigns for entire roster across all genres.

• Managed a team of 7 digital marketing & analytics staff.

UK COMMERCIAL TEAM

Managed and executed innovation initiatives for UMG UK's Commercial department, plugging projects & opportunities in to labels throughout the business:

• WebVR site development & 360 VR video development for artists.

• Music tech / startup advisory & relations for Commercial team.

• Strategy + tech for additional UMG mobile apps and services.

• UMG UK technical contact for external development and media agencies.

• Account management for company-wide CDN hosting tools (Akamai / Interoute).

COMPOSED

“Play the classical music you love. Anytime. Anywhere.”

Streaming service startup. JV between Universal Music UK and ClassicFM / Global Radio.

Project lead & stakeholder:

Worked in various capacities across the entire lifetime of the service - from inception and early financial business modelling, through to catalogue clearance, technical product management, consumer launch, marketing, comms, customer acquisition and journey strategy, product ownership, developer and technical team lead - and ultimately General Manager of the entire service and 13 member team.

Tech team lead:

• Product roadmap mgmt & ultimately feature delivery.

• Scrum & sprint planning for iOS / android / web developers, devops, QA, & designers.

• SaaS management.

• User & financial reporting & analytics for investors.

NOW MUSIC

• Project management

• Product and technical roadmap direction

• UX / UI

UNIVERSAL STRATEGIC MARKETING

• Technical management, marketing, & promotion of udiscovermusic.com.

• Digital marketing for The Beatles, Andre Rieu, The Who, Nirvana, ABBA, & other priority USM artists.

• Social media management of uDiscover and priority USM artists.

• Spotify app development, management, and marketing.

• eCRM database management, promotion management, & newsletter design, build, & execution.

Managed the OpenEMI initiative with music intelligence company The Echo Nest (subsequently purchased by Spotify).

• Mobile app and web developer outreach and marketing

• Event presentation and developer outreach at Music Hack Days around Europe.

• Mobile app project management and marketing (with sales and marketing teams)

• Project management of core EMI sales and marketing system upgrades: including business case analysis, requirement analysis and user acceptance testing.

• Project management of an experimental virtual goods retail store.

• Founder (with Native Digital), technical and content manager, primary author for major label music blog theinsoundfromwayout.com

• Strategy and content management for sister retailer site theinsong.com

• CRM and database management for artists, Sales, Corporate, and Synch teams.

• Digital marketing strategy, web development, and asset production for artists, Artist Relations, Sales, Corporate, and Brand Partnership teams.

• Promo relationship management with YouTube, myspace, key partner blogs, and other promotional partners.

• Key digital PoC for full local artist roster.