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Industry-recognised, innovation & digital marketing specialist, with a 20 year command of all facets of the music business.
Adept with artist and manager relations - as well as DevOps, engineers, founders/startups, commercial partners, and internal corporate stakeholders management. Leadership roles in major and independent recorded music and publishers.
Leader and advocate for music industry cultural and neurodiversity representation, workplace relations, and youth music education. Co-chair of Warner Music's ERGs for Asian staff (APIECE) and neurodiversity (APIECE). Advisor to Lila Music (the UK music industry's representative body for South Asian creative and executives), a mentor for Black Lives In Music: Classically Black, and have been ambassador to education charity Restore The Music UK since inception in 2015.
I have managed digital marketing & projects for global frontline artists and catalogues across all genres - varying from The Beatles, RIOPY, Jean-Michel Jarre, Paloma Faith, Bring Me The Horizon, MØ, The Who, LCD Soundsystem, Arcade Fire, Arctic Monkeys, Blue Note Records, Decca Records, Domino Records, and more… as well as territory-specific artists such as Empire of the Sun, & Angus and Julia Stone.
My freelance consultancy serves independent artists, labels, and industry bodies.
Steering music tech startups from ideation, product development, through licensing to launch.
Projects using immersive audio, AI and voice-technology.
20 years major label industry expertise across frontline, catalogue, and classical labels.
Artist strategy and web development for the independent sector.
EVENTS:
Classically Black: The Next Movement (2025)
Creative Access (2025)
Beyond The Music Manchester (2024)
Music Ally NEXT (2024)
FFWD Conference (2022)
UK Music Manager's Forum (2022)
Music Ally Sandbox (2018)
BPI Smartspeaker Conference (2018)
Queen Mary University Guest Lecturer (2013)
Music Hack Days (Europe-wide, 2011-13)
PROJECTS:
Co-Chair: WMG UK ABLE (Disability & Neurodiversity Network)
TUNE YOUR MIND [by RIOPY]
See Advocacy section for more info.
Ambassador to UK Music Education charity Restore The Music UK since 2015.
Representation and support of South Asians in the UK music industry.
Formal DEI Training
Co-Chair: WMG UK APIECE (Asian Network)
Co-Chair: WMG UK ABLE (Disability & Neurodiversity Network)
Brand concept and execution for RIOPY and TUNE YOUR MIND [by RIOPY]: audio wellness and meditation project from 1B+ stream pianist RIOPY.
Web development for Long Life: boutique music company, recording studio, production, and songwriting team.
Web development Nick Patrick: for 100M+ album selling and BRIT Award winning producer.