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An industry-recognised, experienced and forward-thinking innovation & digital marketing specialist, with a strong command of all facets of the music business. Adept with tech developers, startups, artists, managers, commercial partners, & internal corporate stakeholders alike. Experienced within the major and independent sectors.
I’ve worked at the intersection of music technology & artist marketing for over 18 years and continue to deliver digital experiences for artists & industry bodies.
I am a vocal advocate for music education and music industry workplace relations. I act as advisor to the UK music industry's representative body for South Asians, Lila Music, and have been ambassador to education charity Restore The Music UK since inception in 2015. In 2024 I represented the music industry at the Australian High Commission's round table to discuss the UK creative industry's workplace laws. Subsequently I have joined the Australia-UK working group on the subject, alongside Black Lives In Music, Fast Forward Music Conference, The Barbican, the former CEO of AIM, Australia's Deputy High Commissioner, and more.
I have managed digital marketing & projects for global frontline artists and catalogues - varying from The Beatles, RIOPY, Jean-Michel Jarre, Paloma Faith, Bring Me The Horizon, MØ, The Who, LCD Soundsystem, Arcade Fire, Yungen, Arctic Monkeys, Blue Note Records, Decca Records, Domino Records, and more… as well as territory-specific artists such as Empire of the Sun, & Angus and Julia Stone.
My freelance arm serves independent artists, labels, and industry bodies.
Steering music tech startups from ideation, product development, through licensing to launch.
Projects using immersive audio, AI and voice-technology.
18 years major label industry expertise, across frontline, catalogue, and classical labels.
Artist strategy and web development for the independent sector.
EVENTS:
Creative Access (2025)
Beyond The Music (2024)
Music Ally NEXT (2024)
FFWD Conference (2022)
UK Music Manager's Forum (2022)
Music Ally Sandbox (2018)
BPI Smartspeaker Conference (2018)
Queen Mary University Guest Lecturer
Music Hack Days (Europe-wide, 2011-13)
PROJECTS:
Co-Chair: WMG UK ABLE (Disability & Neurodiversity Network)
TUNE YOUR MIND [by RIOPY]
See Advocacy section for more info.
Ambassador to UK Music Education charity Restore The Music UK since 2015.
Representation and support of South Asians in the UK music industry.
Formal DEI Training
Co-Chair: WMG UK ABLE (Disability & Neurodiversity Network)
Key Leader: WMG UK APIECE (Asian Network)
Brand concept and execution for RIOPY and TUNE YOUR MIND [by RIOPY]: audio wellness and meditation project from 1B+ stream pianist RIOPY.
Web development for Long Life: boutique music company, recording studio, production, and songwriting team.
Web development Nick Patrick: for 100M+ album selling and BRIT Award winning producer.